Apolo Insurance
I built Apolo Insurance's complete identity: logo, brand manual, business cards, and landing page to connect with Florida's Hispanic community in the health insurance market.
The challenge
In Florida's Hispanic insurance market there are dozens of carriers, but immigrants trust those who look and sound like them. Apolo needed an identity that conveyed cultural closeness and professional credibility at the same time, during Open Enrollment season when Medicaid (ObamaCare) was the biggest opportunity.
The solution
I designed the complete visual identity: a winged "A" logo in navy blue, brand manual, business cards (front with logo and phones, back with 5 services in custom iconography), and a landing page with a dark blue glassmorphism aesthetic — hero with consultation countdown timer, "A practical and close insurance company" section, service carousels, testimonials, and WhatsApp contact form. I also produced 9×16 animated spots and posts with culturally adapted Latin music.
The result
Apolo went from having no digital presence to a complete professional identity backed by 45+ satisfied visible clients, positioning itself as the trusted Hispanic insurer in its Florida market.
Project gallery
