Belle Renova Institute
I developed the complete identity and website for Belle Renova Institute, an aesthetic clinic in Florida specializing in hair restoration, hair transplant, and body treatments.
The challenge
Belle Renova needed to position itself as a high-value clinic in a saturated market of aesthetic centers in Florida. The name had to communicate beauty ("Belle") and renewal ("Renova") with a visual identity that justified premium prices and conveyed medical trust from the first contact.
The solution
I designed the identity from a hand sketch: a hair follicle icon with strands emerging inside a square frame, executed in gold on dark navy — a deliberate luxury palette. I produced the animated logo reveal, multiple color variants (dark background, solid gold, white), exterior signage mockup, and Facebook cover. The built website presents the doctor as the central figure of trust, with an "Our Esthetic Services" section (Hair Restoration, Hair Transplant, Hair Removal) and a direct call to action.
The result
An aesthetic clinic with a brand identity worthy of its value proposition: the logo on the facade, the professional website, and social media materials immediately convey the level of specialization and care clients expect before booking their first consultation.
Project gallery
