Cuatro Caminos
I boosted @4caminosprod's social media presence, a creative Cuban production company, with high-impact visual content in magenta and illustrated style that reflects its artistic energy.
The challenge
Creating social media content for a creative Cuban production company in a limited connectivity environment, where each post must justify the bandwidth it consumes with real visual impact and engagement.
The solution
I developed a content aesthetic in intense magenta with flat illustration — artists painting, bicycles, augmented reality, prize trivia, celebration posts. A content identity that made @4caminosprod recognizable in the scroll without needing to read the handle.
The result
A social media presence with its own coherent visual identity that differentiates 4 Caminos from generic content and positions the production company as a creative reference in its context.
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