GYB Connect
I designed the corporate identity and marketing site for GYB Connect, a payment processing fintech with its own POS hardware that directly competes with Stripe and CardConnect.
The challenge
GYB Connect needed to enter the payment processing market competing with giants like Stripe and CardConnect, differentiating through lower fees and proprietary POS hardware. No visual identity, no website, no materials — everything from scratch, with international corporate credibility standards.
The solution
I designed the logo — a green hexagon with interlocking arrows suggesting fluid transactions and growth — in all variants with a complete identity system: dark business cards with green accent and QR code (for CEO Alejandro S.), 3D mockup of the logo on a boardroom glass wall. The dark mode marketing site with electric green communicated "Lower Payment Fees, Higher Business Growth," including POS hardware showcase, cost comparisons, FAQ and contact form. I also designed the platform UI: 12+ dashboard screens with transaction management, clients, payment plans, and reports.
The result
An identity that competes visually with first-tier fintechs, with a marketing site and platform UI ready for implementation.
Project gallery
