El HAI
I built the visual voice of El HAI, an artisan ceramics workshop: "We shape your style" — social media content that tells the workshop's philosophy, not just shows products.
The challenge
El HAI was not just a workshop — it was a philosophy: ceramics, marbled glazes, vases, chocolates, and artisanal beers all made by hand. The challenge was building content that told THAT story, not a product catalog.
The solution
I designed the Facebook cover and a publication system in sage green watercolor with pottery wheel, cup, and bowl iconography. The tagline "We shape your style" plays a double role: shaping in ceramics + shaping the personal identity of the buyer. Each post showcased a workshop piece — marbled glazes, vases, chocolates — with the same warm and artistic tone.
The result
A social media presence that differentiates El HAI from any generic artisan seller, turning each post into an invitation to enter the workshop's world.
Project gallery
