NA Incometax
I designed a series of social media carousels that turn the fear of taxes into a reason to hire NA Incometax — starting from the pain, ending at the solution.
The challenge
Making a tax carousel capture the attention of Hispanics in the USA on Instagram feeds — where it competes with memes, videos, and everything the algorithm puts in front of them.
The solution
I structured each carousel with direct-response copywriting logic: first slide = pain point ("Do you feel lost preparing your TAXES?"), second = validation with data ("77% of taxpayers prefer a professional"), third = proposal, fourth = call to action. Navy + red diagonal design for visual urgency.
The result
Carousels that do what they should: stop the scroll with a question that hurts, and deliver an answer that converts.
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