Video Production Miami, USA
Milenio Smile
I leveraged a client's spontaneous jingle to create authentic and memorable ads targeting Miami's Cuban community — authenticity as strategy.
1
The challenge
Standing out in Miami's dental market for a specific Cuban audience, where generic advertising doesn't work because this community values authenticity and immediately recognizes what's manufactured.
2
The solution
I identified that the spontaneous jingle the client was humming had exactly what a crafted campaign can't buy: truth. I produced it as the center of vertical advertising spots, surrounded by supporting photography that reinforced the clinic's warm and Cuban tone.
3
The result
Ads that Miami's Cuban community perceives as their own, not as advertising — which generates the type of recall that no ad spend can substitute.
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