Star Chihuas
I created the identity and visual communication for Star Chihuas, a pizza brand that fuses Cuban tradition with Mexican street flavor in an urban and memorable visual proposition.
The challenge
Creating a visual identity from scratch for a pizza brand that needed to fuse two cultures (Cuban and Mexican) into a coherent, urban, and socially competitive proposition without the mix feeling forced.
The solution
I designed the visual identity and a 4-slide carousel with vibrant palette and expressive typography capturing the energy of cultural fusion. The vertical promotional video — "Enjoy the real Cuban PIZZA" — with fast editing and music blending both worlds.
The result
A brand that from the first post clearly communicates its differential proposition: it's not just another pizzeria, it's Star Chihuas.
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