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GUIMARAIS.COM Ismael López-Silvero Guimarais
ES

The problem with overthinking
is that sometimes
it works.
The problem with
overthinking
is that sometimes it works.

And sometimes it opens another tab.

Ismael López-Silvero Guimarais wearing dark glasses

WHAT I DO

I measure campaigns, close sales, and build WhisperAll. Then I make life harder by writing about Cuba, faith, and culture.

There are case studies with numbers and clear limits. There are also essays, poems, and songs for what does not fit in a spreadsheet.

LATEST

The latest thing that kept me thinking.

It might be a campaign, Cuba, faith, or AI. If something will not leave me alone, it will probably end up here.

  1. The Day I Stopped Believing in the Cuban Revolution

    A unanimous round of applause, my grandparents' "shhh" and a teacher's warning. This is how I stopped believing in the Cuban Revolution.

  2. There Is Nothing Natural About Being HUMAN

    If our morality is only another product of nature, humanity ended up developing a standard higher than the process that produced it. If it is not, naturalism has already lost its total explanation.

  3. AI Is Not Going to Take Our Jobs

    I have used AI since GPT-3, paid for it, and earned more because of it. That is why I do not think it will take our jobs or save us.

  4. Meta Ads and WhatsApp: Why You Pay for Conversations Nobody Wrote

    Ads Manager counts WhatsApp conversations that never arrive as real messages. I measured one account and watched the junk drop from 48% to 3%.

LET'S TALK

If you have a project, a question, or an objection, write to me.